But despite organising it over both our busiest time of year, we pulled it off with aplomb, quite frankly. Everyone showed up. Everyone networked - and naturally, too! Everyone swapped gifts, hugging and laughing when their Secret Santa had done some serious internet stalking to find the perfect present. The food and drinks flowed and everyone kept telling us what a wonderful time they were having. I'd say a good measure of a party is when you've got half the attendees traipsing around the cobbled streets of London looking for somewhere to throw an after party.
I stood back at one point last Sunday, listening to the attendees sharing advice, giving tips and swapping contact details and swapped a wry smile with Faye. They say you're never supposed to enjoy your own party, but quite frankly it was one of the happiest and proudest evenings of my business life to date! We could tell that the friendships being formed here would be continued way after the corks were popped, that we were building the base for a network, a collective, an alliance. I can't wait to see what the future holds...
Images by Craig Dearsley Photography
With thanks to iZettle, Veronica Dearly, One Man Band Accounting, Paper Magpie, Oh Squirrel, Martin Nolan, Kim Lawler Creative, Commercial Creatives and Two Red Trees for making our goodiebags possible!